
Signature Soft Vanilla
Our legendary soft vanilla — impossibly smooth, churned to silk since 1907.
Morelli’s · Broadstairs · Kent
Enjoy award-winning ice cream, handcrafted desserts, and unforgettable family moments in the heart of Broadstairs.

The Morelli family has been crafting ice cream since 1907 — and in 1932 they opened the doors of the parlour on the Broadstairs promenade, beginning a love affair between ice cream and the British seaside that has never faded. Today, Giuseppe Morelli — the sixth generation of the family — runs the business, and our Art Deco parlour remains one of the UK’s most famous and beloved ice cream destinations.
Every scoop is still churned with the same devotion to craft: fresh dairy, time-honoured recipes, and a dash of seaside magic. From Charles Dickens festivals to summer holidays on Viking Bay, Morelli’s has been the sweet heart of the Kent coastline for over ninety years.
119
Years of craft
18+
Flavour display
6
Generations

Churned fresh every morning in the parlour — including dairy-free vegan sorbets, so everyone gets a scoop.

Our legendary soft vanilla — impossibly smooth, churned to silk since 1907.

Deep, dark and double-churned — a parlour classic that never leaves the display.

Golden Sardinian pistachios, roasted and folded through sweet cream.

Nutty, toasted and luxuriously rich — straight from the hills of Piedmont.

Ripe summer strawberries rippled through fresh dairy cream.

Slow-caramelised milk, golden and velvet-soft in every spoonful.

Cool, bright and refreshing — the perfect palate-cleanser by the sea.

Intense single-origin cacao, dairy-free and decadently dark.

Zested Amalfi-coast lemons — sunshine sharp, dairy-free and dazzling.
from £10Towering knickerbocker glories and banana splits, crowned with fresh cream and a wafer fan.
see menuBaked to order, golden and crisp, with your choice of topping, soft vanilla and fresh cream.
from £6.60Thick-spun the old-fashioned way, in frosted glasses with striped paper straws.
Made to order for birthdays and anniversaries — the centrepiece of every celebration.
ask in parlourFestive specials, Easter creations and summer-only delights, all year round.
Birthdays measured in scoops and sparklers since your grandparents' day.
Two spoons, one sundae, and the sea for company.
The full Broadstairs day out — beach, bandstand, and a Morelli's cone.
Visitors travel from across the world to step inside our 1932 time capsule.




“If you are in the area then go! It's like going back in time! Ice cream is excellent. The sundaes are huge and you could easily share one!”
“Morelli's ice cream is legendary. We visit Morelli's every time we are at Broadstairs.”
“Fantastic homemade ice cream overlooking the seafront. Worth paying the price for.”

A seaside day out isn’t complete without your best friend. Dogs are welcome throughout the parlour — and they don’t have to watch you enjoy your sundae empty-pawed.
Our own dog-safe gelato, churned dairy-free just for them. Tail wags guaranteed.
Dog gelato made in-house — a dog-safe, dairy-free recipe
Fresh water bowls always waiting at the door
Dogs welcome to sit inside the parlour with you
The Regulars


on Google Reviews · as at July 2026
“The ice cream is so good — try the mint chocolate chip, it is the best. I love mango, my second favourite. If you're on holiday in Broadstairs you must try it while you're there and going to the beach.”
“So fun! A great atmosphere and interiors are fantastic — like stepping back in time. Italian coffee was tasty. Friendly staff, would recommend a visit.”
“A special treat! Great selection of ice creams! Nostalgic decor! Pink sofas, reminds me of something like Grease the movie! Loved it. Will defo be back!”
“Simply the best ice-cream you can buy. Plenty of flavours to choose from. Well worth a visit if you are on Broadstairs promenade.”
“Open since 1932, Morelli's is THE PLACE to go for ice cream, sorry Gelato, in Broadstairs. I have been coming here since I was a child and now I can extend this pleasure to my own children. My son with a dairy allergy loved their raspberry sorbet, whilst my eldest couldn't wait to share (not that I had much) the famous Knickerbocker glory.”
“Amazing! Fantastic staff, friendly atmosphere and the food to die for! Amazing”











Morelli’s Ice Cream Parlour
14 Victoria Parade
Broadstairs, Kent CT10 1QS
Hours may vary on bank holidays and during winter months.

Find us on the seafront
14 Victoria Parade, Broadstairs CT10 1QS — two minutes from Viking Bay. The interactive map is provided by OpenStreetMap and needs your cookie consent to load.
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